{"id":79281,"date":"2026-10-12T12:58:34","date_gmt":"2026-10-12T10:58:34","guid":{"rendered":"https:\/\/visualjournalism.de\/?page_id=79281"},"modified":"2026-10-12T14:38:54","modified_gmt":"2026-10-12T12:38:54","slug":"image-market","status":"publish","type":"page","link":"https:\/\/visualjournalism.de\/en\/image-market\/","title":{"rendered":"Image Market \u2013 Business Trends"},"content":{"rendered":"\n \n\n
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Image Market \u2013 Business Trends. <\/strong>The development of the trade in and the visual representation of media content as a result of technical, social, economic and media developments, and its consequences for visual publishing.<\/p>\n <\/div>\n\n\n\n\n

Triggered by technical developments, the media in general and visual publishing in particular are undergoing a structural change<\/strong> whose dimension and dynamics are hard to compare with anything, either within the visual media or in other industries. As a result of digitisation, the handling of rights to use images is changing beyond recognition. Photographers are becoming multimedia content suppliers. Mono-media publishing is being replaced by the trans-media publication of content. Traditional picture agencies are disappearing for economic reasons, while new providers are entering the market and changing not only business models but also working conditions and visual languages.<\/p>\n\n\n\n

The possibilities of digitising image data require changes to legal regulations, with effects on the revenues of those who create images and resulting consequences for visual publishing. Every development in one area simultaneously affects various other areas. The changed conditions under which images are produced and published mean not only a change in photojournalism but in the visual media as a whole, whose overall social effects can only be speculated about at present.<\/p>\n\n\n\n

In his research, Prof. Lars Bauernschmitt<\/a> documents the changes in how media content is handled<\/strong> as a result of technical, social, legal, economic and media developments, and their consequences for visual publishing. He shows how different developments in various areas influence one another, continuously change the market and ultimately determine which images (from which source, in which visual language and with which design) are published at all.<\/p>\n\n\n\n

\n PROFILE LARS BAUERNSCHMITT<\/a>\n <\/div>\n\n\n\n
\n LARSBAUERNSCHMITT.DE<\/a>\n <\/div>\n\n\n\n