{"id":13717,"date":"2022-03-30T09:00:24","date_gmt":"2022-03-30T09:00:24","guid":{"rendered":"https:\/\/visualjournalism.de\/?p=13717"},"modified":"2024-10-01T18:21:50","modified_gmt":"2024-10-01T18:21:50","slug":"study-contents-4th-semester","status":"publish","type":"post","link":"https:\/\/visualjournalism.de\/en\/module-guide\/study-contents-4th-semester\/","title":{"rendered":"Study contents 4th semester"},"content":{"rendered":"\n \n\n
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Fourth semester:<\/strong> Media Theory, Photo and Text, Online Magazine: Editing and Development, The Image Market, Media Ethics\/Media Law, Photo Project, Digital Storytelling, Elective Course 2.<\/p>\n <\/div>\n\n\n\n\n

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BFO-232 Subject Theory II<\/p>\n

<\/strong>Media Theory
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Duration: 1 semester
Type (compulsory, elective): Compulsory
ECTS points: 3
Lectures, self-study
Forms of Examination: H
Counting: 1
Teaching and learning methods: S
Responsible for the module: Prof. Dr. Karen Fromm<\/a><\/p>\n\n\n<\/div>\n\n\n

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Courses<\/strong>

BUE-232-01 Medientheorie (German)
ECTS points: 3
Prof. Dr. Scholz

BUE-232-02 Media Theory
ECTS points: 3
Prof. Dr. Scholz

Qualification goals:<\/strong> Students possess a basic understanding of media (dimensions) as well as basic historical knowledge. They also have an expanded critical understanding of the dependence of current image media (especially photography and film) on social, technical and cultural conditions, as well as the resulting consequences for individual and collective communication with the help of digital media. They can recognize and independently investigate the phenomena of ‘entertainment’, ‘immersion’, ‘economization of communication’ as well as ‘scandalization’ in digital mass media. Students apply media theoretical positions and methods to current manifestations in moving\/image media.

Course content:<\/strong>
The seminar deals cross-sectionally with those positions and perspectives that can explain current and future media behaviour. Topics here are in particular:
\u2014 Networking and data society (Levy, Houben Wiedemann, Lovink).
\u2014 Entertainment (Postman, Faulstich, Fiske).
\u2014 social media and the collective (Luhmann, Barber, Andrejevic, Voirol, Anders, Baudrillard, M\u00fchlhoff)
\u2014 Images in everyday digital life (Otto, von Kap-her, Hollert)
\u2014 Immersion (Panofsky, Grabbe, Rupert-Kruse, Grau)
\u2014 Scandalization and alternative realities (P\u00f6rksen, G\u00f6tz-Votteler, Nagle).
Students will independently examine current media offerings based on the media theory theories and models presented and discussed in the seminar.<\/p>\n\n\n<\/div>\n<\/div>\n\n\n

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BFO-221 Workshop II (WP)<\/strong><\/p>\n

Foto und Tex (G), Online-Magazin Red.\/ Entwicklung (G)
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Duration: 1 semester
Type (compulsory, elective): Compulsory
ECTS points: 6
Lectures, self-study
Forms of examination: Design, presentation, term paper
Counting: 1
Teaching and learning methods: E, W
Responsible for the module: Prof. Lars Bauernschmitt<\/a><\/p>\n\n\n<\/div>\n\n\n

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Courses<\/strong>

BFO-221-01 Foto und Text (German)
ECTS points: 6
Prof. Bauernschmitt<\/a>

BFO-221-02 Online-Magazin Red.\/ Entwicklung (German)
ECTS points: 6
Prof. Hauri<\/a>

BFO-221-03 Online-Magazin Red.\/ Entwicklung (German)
ECTS points: 6
Prof. Hauri\/<\/a>External Lecturer

Qualification Objectives: <\/strong>In the Workshop II module, various practical production and publishing techniques are studied. The course ‘Foto und Text’ enables students to plan and implement topics in picture series (photo and video) and furthermore to formulate texts belonging to them. Students understand the function of image and text and the necessity of their interplay. For the area of digital publishing, students deepen their understanding of processes in an online editorial department. They learn to classify topics according to various parameters such as topicality, exclusivity, and relevance for specific target groups and to plan their implementation in a team. In addition to developing user-oriented formats and the channel-specific preparation of posts with visual and multimedia elements, they are enabled to analyse and optimize published posts.

Course content:<\/strong> The courses ‘Photo and Text’ and ‘Online Magazine Editing and Development’ tie in with the courses from the 3rd semester and expand and deepen the content taught there. ‘Photo and text’:
\u2014 Visual narrative forms (reportage, series, essay)
\u2014 Verbal narrative forms (reportage, essay, interview)
\u2014 Conception of formats for conveying content by combining images and text.
‘Online Magazine Editorial and Development’:
\u2014 Development of transmedia thematic plans
\u2014 Working with personas
\u2014 Working with content management systems and project management tools
\u2014 Basics of search engine optimization
\u2014 Development of different formats
\u2014 Development of visual openers<\/p>\n\n\n<\/div>\n<\/div>\n\n\n

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BFO-222 Qualification IV (WP)<\/strong><\/p>\n

Image Market, Media Ethics and Media Law
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Duration: 1 semester
Type (compulsory, elective): Compulsory
ECTS points: 6
Lectures, self-study
Forms of examination: Presentation, term paper
Counting: 1
Teaching and Learning Methods: W, S
Responsible for the module: Prof. Lars Bauernschmitt<\/a><\/p>\n\n\n<\/div>\n\n\n

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Courses<\/strong>

BFO-222-01 Image Market
ECTS points: 3
Prof. Bauernschmitt<\/a>

BFO-222-02 Bild als Ware (German)
ECTS points: 3
Prof. Bauernschmitt<\/a>

BFO-222-03 Media Ethics and Media Law
ECTS points: 3
Prof. Bauernschmitt<\/a>

BFO-222-04 Medienethik \/ Medienrecht (German)
ECTS points: 3
Prof. Bauernschmitt<\/a>

Qualification goals: <\/strong>The module ‘Qualification IV’ imparts central basics on the image market, as well as on questions of media ethics and media law. The students get to know suppliers (authors) and consumers (publishing organizations) and their interaction on the market as an imaginary place of price formation. Students learn about the functions of the parties involved and possible (indirect) interests in the publication of images in different contexts. Students learn about ethical, moral, and legal standards and understand their function and limitations. Students understand the need for ongoing individual reflection on these standards.

Course content:<\/strong>

\u2014 Function and working methods of picture editing, art buying, galleries
\u2014 Function of the market
\u2014 Market participants (functions and interests)
\u2014 Instruments of trade (technique of management, transmission, publication).
\u2014 Calculation of production, distribution and publication
\u2014 Boundaries of journalism, PR, advertising, art
\u2014 Emergence and functions of norms in the media system.
\u2014 Reflection on media ethical norms
\u2014 Legal aspects of image capture, image distribution and image publication
\u2014 Copyright
\u2014 Right to one’s own image (rights of the image author, personal rights, rights of the person depicted)
\u2014 House right
\u2014 General Terms and Conditions
\u2014 Liability
\u2014 Compensation
\u2014 Failure




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BFO-223 Project IV<\/p>\n

<\/strong>Photo Project, Digital Storytelling
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Duration: 1 semester
Type (compulsory, elective): Compulsory
ECTS points: 12
Lectures, self-study
Forms of examination: Design, presentation, term paper
Counting: 1
Teaching and learning methods: E
Responsible for the module: Prof. Christoph Bangert<\/a><\/p>\n\n\n<\/div>\n\n\n

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Courses<\/strong>

BFO-223-01 Photo Project
ECTS points: 12
Prof. Bangert<\/a>

BFO-223-02 Photo Project (German)
ECTS points: 12
Prof. Trippel<\/a>

BFO-223-03 Digital Storytelling
ECTS points: 12
Prof. Hauri<\/a>

Qualification Objectives:<\/strong> For Project IV, students have a choice between a photographic project and a digital story. Students will be able to complete a collaborative project on a given or self-imposed topic. Able to work in a team and fit into the structure of a group project. They have learned to make decisions and take responsibility. Knowledge of the contexts of origin and modes of action of multi- and transmedia formats. Capture the different ways linear and non-linear storytelling work. Ability to conceptualize interactive digital stories at the intersection of text, infographics, photography, motion graphics, and news game. Ability to develop prototypes with usability criteria in mind.

Course Content:<\/strong> Students will work on a photographic project of their own choosing. The design character of the work plays a central role. Finding the appropriate visual language, the use of photographic means, logistics, and organization will be addressed during the semester so that by the end of the semester a photographic narrative is largely complete.

\u2014 Claim, use, and quality of multimedia stories
\u2014 Linear and non-linear storytelling
\u2014 Gamification in journalism
\u2014 Conception of digital media offerings for specific target groups
\u2014 Basics in UI\/UX design
\u2014 Tools for the practical implementation of digital stories
\u2014 Designing user experiences and interactions
\u2014 Project planning and implementation<\/p>\n\n\n<\/div>\n<\/div>\n\n\n

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BFO-230 Free Module II (WP)<\/strong><\/p>\n

Elective Course 2<\/p>\n <\/div>\n\n\n\n\n

Type (compulsory, elective): Elective
ECTS points: 3
Lectures, self-study,
Forms of examination: E,P,H,R,K
Counting: 0
Teaching and learning methods: S, \u00dc, V, P, E
Responsible for the module: Prof. Beate Spalthoff, Prof. Heuer, Prof. Garbert<\/p>\n\n\n<\/div>\n\n\n

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Courses<\/strong>

BFO-230-01 Elective Course 2
ECTS points: 3
Lecturers in interdisciplinary teaching, external Lecturers

BUE-230-02 Wahlfach 2 (German)
ECTS points: 3
Lecturers in interdisciplinary teaching, external Lecturers

Qualification Objectives:<\/strong> Students will have acquired advanced skills and professional specializations in various artistic, design, methodological and theoretical areas of art and design practice. They understand how to develop diverse two- and multidimensional solutions practically and experimentally based on diverse artistic-creative questions and techniques. They have learned to develop and expand areas of specialization according to their individual inclinations, or to consciously develop an entirely new field of study as a supplement and extension of their field of study.

Course content: <\/strong>Teaching and individual consolidation of a wide variety of artistic and design methods in theory and practice in a subject of free choice within the range of electives. Artistic choices range from drawing, printmaking techniques, painting, sculpture, and objects to animation, video, video installation, site-specific work, staging, and performance. The elective offerings in the design programs provide the opportunity to further qualify in areas of fashion, photography, media design, interior design, scenography\/costume, product design, and visual communication (depending on the offerings).
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